We Are Pure, the brand and packaging design consultancy, is continuing to increase its international client-base after securing a new contract in China. The deal with leading Chinese health and beauty manufacturer Wally Bath will see We Are Pure creating a number of new ranges each year. They will also become the first consultancy outside of China to work alongside the company.

The contract comes after a trial project where the consultancy developed 10 original ranges for Wally Bath to sell directly to the Chinese market and also to other health and beauty companies across Europe and North America.

With the ranges helping to increase both domestic and international sales, Wally Bath decided to engage We Are Pure’s services on an ongoing basis.  As part of the new contract, We Are Pure will not only be creating identities and packaging for each of the ranges, but they will also be advising on forthcoming market trends.

“One of our specialisms as a consultancy is health and beauty,” commented David Rogers, owner and creative partner of We Are Pure. “We have worked for the likes Toni & Guy and Trevor Sorbie and are very much aware of the industry as a whole and consumer trends. It’s great that our work with Wally Bath will allow us to use both our packaging and branding skills and extensive market knowledge to create some exciting, modern and innovative new ranges. Our challenge is to ensure that Wally Bath is a trend leader rather than a follower. We also need to be sure that our ranges have the ability to work on a global scale as many Wally Bath products are sold to international companies to form part of their own health and beauty offerings.”

We Are Pure has enjoyed continued international success over the last 12 months, securing deals in Russia with health and beauty manufacturer Pervoe Reshenie and Slavyanka, one of the biggest names in the country’s confectionery sector.