Favourite vs. Favourite: Clashes Arranged by Brands
Comparison stands behind any considered choice, and any confident global brand tends to provide its consumers with an opportunity to examine both the positive and negative sides of their products—and sometimes weigh its offerings against goods by other manufacturer. Sometimes, companies also...
4 April 2011
Cadbury's New Advertising for Wispa Is All about Simple Choices
Cadbury is launching their new campaign in support of the Wispa Duo bar. The unique twin treat will have online and outdoor advertising starting today, June 21.Earlier this month, British candy company launched the double pack of the ever popular candy...
21 June 2010
Wispa UK Launches a Website
Cadbury has launched the British Wispa website with lots of information on the product, fun activities and a very appealing “hand-made” design. There you can feel at home and share your ideas, feelings and...
24 December 2009
Cadbury launched the most expensive Wispa Gold promotional bar
As we wrote previously, this July Cadbury UK relaunched Wispa Gold chocolate bar, first of all in response to Facebook's Wispa fans activity.In order to commemorate this historical moment, the company has...
13 August 2009
Wispa bar helps Cadbury’s gain market share
When Cadbury relaunched Wispa late last year – five years after it was discontinued – it instantly became the most popular chocolate bar in Britain. Analysts say the chocolate bar helped the candy and gum maker gain market share in the UK in the second quarter of this...
25 June 2009
Wispa makes its dessert debut in a Cadbury twin-pot
Muller UK is opening up a whole new chapter in development of Cadbury's hugely successful Wispa brand which has taken the market by storm since it was re-launched in October 2007.From this month, lovers of the retro-chocolate bar will also be able to find...
18 May 2009
Cadbury relaunches Wispa. Forever
Cadbury is permanently relaunching its Wispa chocolate bar at the beginning of October.
6 August 2008
Partner Section
Call for interviewees 2012
Research
Interview
Research
Expert Columns
