
Comparison stands behind any considered choice, and any confident global brand tends to provide its consumers with an opportunity to examine both the positive and negative sides of their products—and sometimes weigh its offerings against goods by other manufacturer. Sometimes, companies also...
4 April 2011

Cadbury is launching their new campaign in support of the Wispa Duo bar. The unique twin treat will have online and outdoor advertising starting today, June 21. Earlier this month, British candy company launched the double pack of the ever popular candy...
21 June 2010

Cadbury has launched the British Wispa website with lots of information on the product, fun activities and a very appealing “hand-made” design. There you can feel at home and share your ideas, feelings and...
24 December 2009

As we wrote previously, this July Cadbury UK relaunched Wispa Gold chocolate bar, first of all in response to Facebook's Wispa fans activity. In order to commemorate this historical moment, the company has...
13 August 2009

When Cadbury relaunched Wispa late last year – five years after it was discontinued – it instantly became the most popular chocolate bar in Britain. Analysts say the chocolate bar helped the candy and gum maker gain market share in the UK in the second quarter of this...
25 June 2009

Muller UK is opening up a whole new chapter in development of Cadbury's hugely successful Wispa brand which has taken the market by storm since it was re-launched in October 2007. From this month, lovers of the retro-chocolate bar will also be able to find...
18 May 2009
Cadbury is permanently relaunching its Wispa chocolate bar at the beginning of October.
6 August 2008
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

