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Sustainable Brands Conference 2012
  • Favourite vs. Favourite: Clashes Arranged by Brands

    Favourite vs. Favourite: Clashes Arranged by Brands

    Comparison stands behind any considered choice, and any confident global brand tends to provide its consumers with an opportunity to examine both the positive and negative sides of their products—and sometimes weigh its offerings against goods by other manufacturer. Sometimes, companies also...

    4 April 2011

  • Cadbury's New Advertising for Wispa Is All about Simple Choices

    Cadbury's New Advertising for Wispa Is All about Simple Choices

    Cadbury is launching their new campaign in support of the Wispa Duo bar. The unique twin treat will have online and outdoor advertising starting today, June 21. Earlier this month, British candy company launched the double pack of the ever popular candy...

    21 June 2010

  • Wispa UK Launches a Website

    Wispa UK Launches a Website

    Cadbury has launched the British Wispa website with lots of information on the product, fun activities and a very appealing “hand-made” design. There you can feel at home and share your ideas, feelings and...

    24 December 2009

  • Cadbury launched the most expensive Wispa Gold promotional bar

    Cadbury launched the most expensive Wispa Gold promotional bar

    As we wrote previously, this July Cadbury UK relaunched Wispa Gold chocolate bar, first of all in response to Facebook's Wispa fans activity. In order to commemorate this historical moment, the company has...

    13 August 2009

  • Wispa bar helps Cadbury’s gain market share

    Wispa bar helps Cadbury’s gain market share

    When Cadbury relaunched Wispa late last year – five years after it was discontinued – it instantly became the most popular chocolate bar in Britain. Analysts say the chocolate bar helped the candy and gum maker gain market share in the UK in the second quarter of this...

    25 June 2009

  • Wispa makes its dessert debut in a Cadbury twin-pot

    Wispa makes its dessert debut in a Cadbury twin-pot

    Muller UK is opening up a whole new chapter in development of Cadbury's hugely successful Wispa brand which has taken the market by storm since it was re-launched in October 2007. From this month, lovers of the retro-chocolate bar will also be able to find...

    18 May 2009

  • Cadbury relaunches Wispa. Forever

    Cadbury relaunches Wispa. Forever

    Cadbury is permanently relaunching its Wispa chocolate bar at the beginning of October.

    6 August 2008

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Call for interviewees 2012

Tell us your story and be heard by Popsop global 200,000 reader audience!

To schedule an interview, email at talktome@popsop.com

Call for interviewees 2012

Interview

Interview

Trends

Top 10 consumer trends in 2012

Research by Euromonitor International

Trends

Expert Columns

The Top Five Print Innovations for Packaging

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.

Agility: The Business Super Power

If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”

Toniq Trending: Age Groups

Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.

The Digital Craft

Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.

Future Homestyle

There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

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