Cadbury is launching their new campaign in support of the Wispa Duo bar. The unique twin treat will have online and outdoor advertising starting today, June 21.

Earlier this month, British candy company launched the double pack of the ever popular candy bar sitting side by side. The advertising program, created by Fallon, will be done with a very light-hearted approach asking fans if they prefer the left bar or the right bar of the double pack.

Consumers can also go to the Wispa Facebook page to share with other viewers their particular preference to which side of the pack they prefer. They will also be able to keep up on announcements and promotions for the candy. One of them is an invitation for identical twins —they are encouraged to take part in the open auditions today (held in London) for a chance to be hired for some exciting events following the arrival of Wispa Duo.

«The launch of Wispa Duo is an exciting moment for Cadbury Wispa. Consumers have been crying out their beloved Wispa in more formats, and we’re delighted to give it to them,” said Ross Farquhar, brand manager for Cadbury Wispa.

«It’s a bar of two halves, but which do you prefer? Personally, I prefer the left bar. It’s just more…leftie.»