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The platform has announced it is rolling out a pilot program in which 30 professional content creators will be offering 53 paid channels available in 10 countries at launch.

YouTube and Adweek partner this year to figure out which of the Super Bowl XLVII ads will be the most popular among the audience of the big game. Traditionally, advertisers try hard this season, creating impressive and engaging Super Bowls adverts, which can potentially live on throughout the year and even start a new chapter in history of their brands. This all is made to build a stronger connection with the audience and attract more consumers, so viewers are the kings here. YouTube and Adweek invite the audience to visit the Ad Blitz gallery (YouTube is running it for the fifth consecutive year), watch all the spots online right after they air during the game on February 3, and vote for the best pieces at the end of the event through February 11.

YouTube is planning to introduce paid subscriptions for some individual channels, and this will start a wholly new era in the history of the global video sharing community in particular and online video in general.

YouTube has unveiled a new free app for iPhone and iPod touch, which allows to use artistic filters when making the clip.

Google-owned video hosting and sharing service YouTube is making some changes to its basic features. Now all the users can switch to a new look to see the earlier introduced Guide all over the site

Psy's Gangnam Style is the second in the video list and No 1 among songs ranked by the TIME Magazine.

In the spotlight: Facebook, Twitter, Pinterest, LinkedIn, Apple, Google, Microsoft, Dell and Amazon.

The contraption uses real athletes who ride a motorbike, skate or snowboard, drive a truck, play golf to complete a ridiculously simple mission.