popular Consumer Insight
Most social networks help people to hide themselves: typical photos, common trends, minimum words. The same happens in digital marketing: effective promotion, endless number of likes and nobody can even recall what product it was for. But even digital part of Universe has an absolute harmony and the role of savior from this sand castle system plays YouTube.
The chocolate snack will see the packaging redesign featuring a new "YouTube break" logo. This will be the first major packaging overhaul in the brand's history—although limited-time only.
A study by Nielsen reported that in the US, YouTube now reaches more 18-34 year olds than any TV network. This is a staggering fact which simply highlights the importance for brands to understand and use this platform appropriately.
To celebrate the power and success of LGBT athletes in international sports competitions, YouTube is launching a new effort that features a range of sport celebrities who have declared they are gays or lesbians.
Bacardi, the international producer of spirits, has signed a deal with Jamie Oliver, who will be fronting the recently launched new channel on YouTube, Drinks Tube.
Nikon has rolled out a new effort designed to help advanced photography enthusiasts with professional insights into this artistic field.
YouTube enables independent cinema fans across the globe to view part of the 2014 Sundance Film Festival program in the digital space for free
This year the agency surveyed over 2,500 respondents who were asked to rank 400 brands based on personal feeling towards each of them.