Have your say, share your thoughts on the article written by Kathy Oneto, Vice President, Brand Strategy at Anthem Worldwide, USA
Year: 2012
ASICS America has rolled out a website that will offer consumers to test its new products like never before. Entitled ‘Stop at Never,’ the website features a series of ten original videos, including athletes running on water, playing tennis upside down, and performing other activities in an unexpected way.
The beer brand Beck’s, which has been supporting independent creative talents for decades and has launched a number of initiatives dedicated to art, is going to present a new set of artistic bottles on the U.S. market in a month. The new limited-edition bottles, which are arriving in stores in early May, will features the works by American artists and will come as an addition to the great Art Label collection, which celebrated its 25th anniversary last year.
KRAFT Mac & Cheese is launching a new social-media push, which is revolving around the fact that old can be modern. We invite our friends of around the same age to our birthday parties, and so as part of its 75th anniversary celebration of KRAFT Mac & Cheese decided to turn two lovely old ladies—Frankie, 87, and Dottie, 86—into its temporary social media managers on Facebook page and Twitter for three days, from April 10 through April 12.
The article is written by Jamey Wagner, Creative Director and Steve Leder, Associate Creative Director at Interbrand, USA
Reflecting busy consumers’ demands for convenience in today’s fast-paced world, some food brands are offering the nutritional benefits of solids in liquid form. Take, for instance, V8, the original drinkable food, applesauce in pouches with pour spouts, Fruit2Day’s “new way to eat fruit,” and yogurt’s evolution from Go-Gurt to a full-blown frenzy of drinkable options.