Beck’s to Launch Six Limited-Edition Art Bottles in the U.S.

The beer brand Beck’s, which has been supporting independent creative talents for decades and has launched a number of initiatives dedicated to art, is going to present a new set of artistic bottles on the U.S. market in a month. The new limited-edition bottles, which are arriving in stores in early May, will features the works by American artists and will come as an addition to the great Art Label collection, which celebrated its 25th anniversary last year.

Beck’s six limited-edition art bottles, www.highsnobiety.com

The iconic 12-ounce green bottles of pilsner will feature designs by Grammy-nominated singer/songwriter M.I.A. from London, and artists from across the USA, including Freegums, Geoff McFetridge, Bert Rodriguez, Willy Chyr and Aerosyn-Lex, as reported by Highsnobiety.com. The six bottles featuring psychedelic, both vibrant and black-and-white pieces by the artists, will be available on the market for a limited time only, from May 7 through July 2012.

Last year, the brand launched a hilarious initiative, The Green Box Project, which merged modern technologies and art. Through the new project, the brand is providing financial support to emerging talents in a number of areas including art, design, music and fashion, and provides people with an opportunity to witness pure creativity with the help of augmented reality.