Ben & Jerry’s company has announced a competition for socially responsible European entrepreneurs. The Join Our Core contest encourages them to put their business ideas forward for the chance to get a €10,000 cash prize, mentoring and make their names appear on tubs of Ben & Jerry’s ice cream.
Year: 2012
Oxfordshire-based brewery Loddon has been completely rebranded by brand and packaging design consultancy We Are Pure. We Are Pure has created fresh new concepts for Loddon’s range of five core beers, as well a monthly special beer. The consultancy, which has been working on the project for three months, has also created new marketing material, including beer mats, runners, pump clips and glasses, as the family-run brewery looks to increase its market share.
Uniqlo has announced it will release UU Uniqlo Undercover, by designer Jun Takahashi. The new collection has nothing to do with avant-garde looks, instead, the new ads showcase traditional family scenes. It means that UU is being promoted as ‘clothing for the families of today’ and includes 105 piece collection with 43 items for men, 34 items for women, 27 items for children and even 5 things for babies.
Procter&Gamble delivers two brands in one commercial—the company released two ads, in which it puts two products into the spotlight at the same time. One of the adverts starts with a presentation of Bounce Dryer Bar in a laundry room, and while a gentle woman is telling how to use the product, shouting Terry Crews invades the room by crashing through the wall on his jet ski. It is just like a huge explosion, but the Old Spice’s spokesperson just couldn’t help it—“Old Spice is so powerful it sell itself in other people’s commercials.” The shocked female presenter without any hesitation (though, with a sour face) admits that the invader does smell power. While Isaiah Mustafa, the iconic Old Spice face, has a more refined, ‘the best man (and sometimes Santa Claus) in the world,’ Crews has being sticking to a more aggressive ‘breakthrough’ manner to advertize the product.