Coca-Cola has teamed up with celebrities to launch a new Black History Month program urging African Americans to ‘pay it forward’ to the next generation. Grammy Award-winner and philanthropist Ne-Yo, fashion designer Tracy Reese and Essence president Michelle Ebanks will help teens to be more active to become tomorrow’s history makers.
Year: 2012
After a long speculation and just a couple of days before its 8th birthday, Facebook unveiled it goes public with $5 billion IPO. It is expected to be Silicon Valley’s largest ever initial public offering, worth up to $100 billion when it goes public. However, Mark Zuckerberg, CEO will keep almost complete control over the social network.
H&M, the international retailer known for its collaborations with fashion labels (Versace, Lanvin, Marni to name a few) and celebrities, launched the David Beckham Bodywear for H&M collection in London on February 1. The new collection, which arrives in the retailer’s 1,800 stores in around 40 countries across the globe and online, was unveiled at H&M on Regent Street at a pop-up gentleman’s club, installed just for the occasion. The debut David’s bodywear collection developed by him for the retailer was announced in July 2011.
Can there be a more romantic gift forValentine’s Day than a serenade? Probably, not. Looking back at PUMA’s digital card presented back in 2010, Heineken has launched a Facebook app called ‘The Serenade,’ which allows the brand’s fans to create their own personalized song in one of 20 languages (the English songs goes with subs in Russian, Korean, Czech, Thai and others) and send it to their potential partners, inviting them on a date.