Apple has announced iBooks 2 for iPad, featuring iBooks textbooks, which mark the next step in development of e-books making it engaging and truly interactive. With iBooks textbooks iPad users can experience fullscreen textbooks that move, demonstrate, talk and communicate with the reader.
Year: 2012
IKEA, The Life Improvement Store, announced the grand prize winner of the second year of its Life Improvement Sabbatical Contest: Melissa Matthews of Wake Forest, NC. After a month-long, online public vote, Ms. Matthews has won a year-long sabbatical (worth $100,000) to improve the lives of others through her Special Technology for Special Kids! program, and over the next year, will share her experience online at www.thelifeimprovementproject.com. Additionally, IKEA is donating $50,000 to Save the Children’s U.S. Programs, $1 for every vote cast in the contest (up to the first 50,000 votes—the program received a total of 50,191 votes).
The fashion giant Armani has extended its collaboration with Rihanna, started last year—in fall 2011, the brand launched the campaign for Armani Jeans and Emporio Armani Underwear featuring popstar from Barbados, who was also engaged in the creation of the new clothing items. In the previous promotion, the celebrity had a blonde pixie haircut, and now, for the new campaign she now has turned into a brunette and looks like a modern rock diva—the photos of the new 2012 Spring/Summer collections of the Armani’s both labels.