Following a success of the Rexona Women Shower Clean range in Asia, launched with a package design by Pierini Partners, Unilever Thailand continues its fruitful collaboration with the Argentinean agency on another women’s range — Rexone Powder Dry.
Year: 2012
Have your say, share your thoughts on this article written by Kathy Oneto, Vice President, Brand Strategy at Anthem Worldwide, USA, San Francisco
There are a number of macro forces at work in the world that are impacting the Movement and Progress we expect. Those are covered here. From those, we predict a number of Sightings to expect in the new year that can inspire brands and businesses to move and progress themselves forward, as well.
H&M is currently running its first Design Award 2012. As part of the retailer’s commitment to the future of fashion, the H&M Design Award will be an annual prize. It is being presented through a series of short online videos that started airing from January 13 to February 1 on the H&M Design Award website.
Dolce&Gabbana has unveiled an haute couture range of exclusive heavily embroidered bodices that may be turned dresses, all in crystals, priced at eighty thousands of euros on average at its fall fashion show. The new “63 exquisitely crafted bustiers encrusted with jewels and sequins and everything glittery” were presented at the closing of the SS12 (watch the video below). These bodysuits are available both as they are and as dresses, which are much easier to wear than bustiers (the key elements of design and decoration are preserved)—only a few of them can be purchased at the moment (which makes this range a bit prêt-à-porter), the rest can be ordered by the loyal clientele.
The article is written by Ted Mininni, the President of Design Force, Inc., USA
Over the past three years, marketers have focused on delivering promotions, price cuts and additional value for consumers more than anything. This approach has been necessary to a large extent but much of it has also been done at the expense of brand building.