Last week I was having coffee with Adam Morgan from Eat Big Fish, and conversation turned to the contrasting architecture of the Shard versus the Tower of London. What seemed to us to be a delicious juxtaposition of the past and the future is a blot on the landscape to UNESCO.
Year: 2013
Samsung is presenting its GALAXY Gear, a smartwatch that integrates a traditional timepiece with the latest “micro computer” technology. The Gear is touted as a companion of the larger devices in the brand’s range and is designed to “further integrate the Samsung GALAXY experience into everyday life.” The wearable device performs a range of actions, syncing with Galaxy mobile phones (in particular, the new GALAXY Note 3) for an enhanced consumer experience.
KRAFT Mac & Cheese is promoting its four new flavours with the fictitiously nostalgic campaign that makes the audience believe that the new products have been around in the USA for decades. The agency Crispin Porter & Bogusky has developed fake online documentaries to “prove” that Cheese Jalapeno, Three Cheese Jalapeno, Garlic & Herb Alfredo, Buffalo Cheddar and Cheesy Southwest Chipotle played their role in the country’s history and became true cultural icons.
Global design consultancy FITCH has conducted an international study in Europe, Russia and China to learn what influences purchasing behaviours of younger people aged 14-19, a so-called Gen Z. It was discovered that these shoppers, who represent the most culturally diverse type of consumers today, has their own “Five-point path to purchase.” The study is based on ethnographic interviews and first-hand feedbacks as well as design-focused observations.
Estee Lauder is encouraging women to share their nightly beauty moments via the recently launched The Beauty of Night platform. Started about a month ago to promote the brand’s product, Advanced Night Repair serum, the site works as an international destination that accumulates female beauty wisdom and allows ladies to share their expertise in real life with those who may need it.
Kimberly-Clark in a joint-promotion with Colgate-Palmolive have launched a coupon website in the USA, Pick Up the Values, to provide parents with tips and coupons for the companies’ personal care brands. This is expected to help mums and dads find better solutions for organizing the routine and budget of their families.
Vodafone has revealed the refreshed visual identity, “Power of Red,” that encompasses energy and the desire to move forward. The new logo developed by The Brand Union comes as an “enhanced” version of the branded sign introduced back in 1997. The creative team added a red rhombus shape emerging from the Vodafone’s much-recognizable inverted comma to render its “confident energy and progression.”
As part of its «You Need To Hear This» ongoing campaign by Ogilvy & Mather London, Philips reveals an old school remixable Music Video Game online. To promote the Citiscape Headphones, the brand has revealed a digital ‘80s 16-bit style driving game that evolves into a video for the electronica band Swiss Lips’ new music piece, “Carolyn.” The effort has been developed to reach 18 to 24-year-old consumers and demonstrate them the “coolness” of the Philips Citiscape Headphones.