Heineken is previewing The Magazzini space, which will be unveiled by the brand during this year’s Milan Design Week, April 9–13. This is a collaborative project serving as a platform for talents in the design industry that will meet to collaborate, get inspired and learn, day and night. A few highlights on the program of the creative hub are listed below, with more details to arrive in March.
Year: 2013
The lager brand Stella Artois, which has a strong emotional connection with the cinema world, launched its new ad during the live broadcast of the Oscars on Sunday. The advert titled “The Artist,” which has nothing in common with the silent movie under the same name, celebrates the craftsmanship behind each glass of the beer.
Google has released its first touchscreen display computer, Chromebook Pixel, competing with similar offerings from Apple and Samsung. Already available for $1,299 at the Google Play store in the U.S., the laptop has a multi-touch 2560 x 1700 screen, 12.85-inch display, a 3:2 photographic format, 4.3 million pixels and 4GB of DDR3 RAM. In addition, Google offers the Chromebook Pixel owners the immersive 1TB of Google Drive cloud storage for free for the first three years.
Stop-motion is one of the favourite video techniques embraced by fashion brands like Louis Vuitton and Fendi. Another luxury brand, Hermès, uses an object animation in its latest campaign dubbed “Vive Le Sport” (“Long Live Sport”). There are four short spots directed by Simon Cahn that capture the spirit of the coming spring.
In early February, General Electric invited American creators to share their groundbreaking ideas with the world in celebration of National Inventor’s Day that coincided with the greatest U.S. inventor, Thomas Edison’s, birthday on February 11. The company teamed up with the BuzzFeed website and launched a social-media campaign #IWantToInvent on Twitter to collected revolutionary ideas submitted by public.
As part of the project, GE released a plethora of blueprints with the user-generated concepts.