Year: 2013

Samsung Presented «We AllShare» Global Film Experience Powered by the AllShare Service

One of most impressive events at CES 2013 was Samsung’s creative and innovative presentation of the company’s content sharing solution AllShare. To demonstrate the possibilities of the technology, which allows users “to wirelessly and seamlessly stream video, photo and music across all Samsung smart devices,” the brand used the most effective approach, the video performance created using the AllShare service.

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David Beckham Strips down for a New H&M Campaign by Guy Ritchie

H&M unites UK footballer David Beckham and UK film director Guy Ritchie under one project. The retailer tapped the celebrated director to shoot an ad for H&M’s upcoming David Beckham Bodywear collection, which is set to be released on February 6 internationally, just in time for Valentine’s Day. The new advertising piece, which will be more like a short movie, will feature the England football star demonstrating the pieces from the new collection in action, literally.

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Penélope Cruz Fronts Loewe’s SS 2013 Campaign

Penélope Cruz has starred in Loewe’s SS 2013 campaign, which features a collection inspired by Gala, wife and muse to the surrealism genius Salvador Dalí. 

The campaign for the Spanish brand, which has 170 boutiques around the globe, was shot by acclaimed fashion photographers Mert Alas and Marcus Piggott at Palacio Marqués de Villafranca in Madrid (the duo are working for the brand for the fifth consecutive season).

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