As the New Year is a time for new resolutions, new beginnings — an opportunity to do things differently — one mantra I will be encouraging clients to work by for 2013 is that keeping brands fresh is a necessity not a luxury.
Year: 2013
Starbucks is tackling the problem of trash from disposable cups with a new offering, a $1 reusable tumbler, which is available across the USA and Canada starting today, January 4. Owners of the new tumbler, which visually resembles the iconic Starbucks paper cup with the brand’s green logo, will have a discount each time they refill it. According to USA Today, the environmentally friendly tumbler “pays for itself after 10 uses.”
There are many ways to celebrate individuality, but it is much better when well-known brands help you with this. Dr Pepper has launched a new US advertising push dubbed “/1,” or “one of one,” which centers around the “each one is unique” message, which is behind the “One of a Kind” campaign launched in early 2012. The new promotion developed by Deutsch LA includes a series of adverts starring individuals who achieved a lot in their life.