Skittles encourages its Canadian fans aged 13 and older to touch the rainbow and become a millionaire. The Wrigley-owned confectionary brand, known for its bizarre commercials, launches a new competition Get Skittles Rich by BBDO, Toronto—it calls the participants to share the contagious video of the contest and inspire their friends to do the same.
Year: 2013
AIDES, a French community-based nonprofit, launches a new campaign with a fairy-tale character to raise awareness of how important condom protection and HIV testing are. The 1-minute film by TBWA\PARIS tells a story of a wooden guy, an adult Pinocchio, who meets a flesh-and-blood girl at a party and lies to her about his health.
The French jewelry label Van Cleef & Arpels adds an audio dimension to its museum exhibition “A Quest for Beauty: The Art of Van Cleef & Arpels,” now open at the Bowers Museum in Santa Ana, CA. The brand has released an iPhone and Android app, “A Quest for Beauty,” as a curated tour that allows to browse through 31 from over 200 items on display—to enhance the experience, the designs’ descriptions are delivered in an audio format.
The apparel, footwear & accessories brand TOMS, known for its “One for One” charitable scheme, launches a new online store that sells not only the label’s own products, but goods from other ethical companies as well. With TOMS Marketplace running on toms.com, the brand drives its philanthropic commitment further by lending its platform to more social entrepreneurs.