Grolsch is continuing its digital campaigns to attract more new customers and please the loyal beer-drinkers. The brand is introducing the large-scale Gosch! Taste Amplified project to deliver the audience the enthralling activities with the help of its digital agency Blonde. The campaign involves introducing new interactive banners on Lonely Planet, Resident Advisor and Time Out websites, and additions to the Grolsh’s online environment on its website.

This January Coca-Cola China has recently launched the new festive campaign devoted to the national celebrantion of Chinese New Year. It is entitled ‘First Coke of the year’ and features in TV spots the local celebrity Liu Xiang. The idea of the commercial is to encourage consumers to share a Coke. TV campaign is handled by the Red Lounge, the agency from Leo Burnett group in China.