Author: Popsop Staff

Using Metal Can Packaging to Enhance Brand Appeal

Convenience in Canning: The Mediterranean Fish Market

By Steve Thomas, Marketing Manager, CROWN Food Europe

Every year, around 12 billion kg of fish is consumed in the EU. That equals 24 kg for every EU citizen, which is well over the world average of 13 kg per person. What’s more, the demand for fish in Europe is growing. With busier lifestyles, consumers are becoming more conscious of the need to eat a nutritious and balanced diet in order to maintain good health. For them, fish is a great way to consume lean protein and also boost the nutrients and vitamins in their diets.

Continue reading →

Grolsch UK Launched ‘Gosch! Taste Amplified’ Campaign

Grolsch is continuing its digital campaigns to attract more new customers and please the loyal beer-drinkers. The brand is introducing the large-scale Gosch! Taste Amplified project to deliver the audience the enthralling activities with the help of its digital agency Blonde. The campaign involves introducing new interactive banners on Lonely Planet, Resident Advisor and Time Out websites, and additions to the Grolsh’s online environment on its website.

Continue reading →