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Author: Popsop Staff

Ice Sculptures Commemorating New Flavours of Smirnoff Lime and Green Apple vodka

As we wrote previously, Diageo GB hit the flavoured vodka market by making Lime Smirnoff and Green Apple Smirnoff available to all off-trade retailers nationally this summer.

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Posted on 09/16/200901/30/2013 AdvertisingMarketing

ABSOLUT FRINGE FACTORY: Irish art collection

For almost 30 years, Absolut Vodka has collaborated with the creative community throughout the world, providing artists with inspiration and a platform for expression.

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Posted on 09/15/200909/15/2009 News

Absolut No Label went online

From 18 to 24 July Absolut No Label, launched this May in travel retail, offers th Spanish bloggers and webmasters to refuse from logotypes and brand names and to embedd ‘No Label’ code on their websites for a limited period of time.

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Posted on 07/21/200911/22/2009 NewsSocial Media

The official Pepsi Shop launched

Pepsi opened its first official e-shop, finally. The official online store was launched on 6/23/09. It offers a lot of Pepsi branded goods and apparel, accessories and other cool stuff like these:

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Posted on 07/17/200911/22/2009 NewsSocial Media

KFC will keeping the Colonel as the brand’s face

In June, KFC announced the search for «a new iconic face for the brand’s Kentucky Grilled Chicken.» While the winner of the «Ultimate Kentucky Grilled Chicken Fan» contest will receive Kentucky Grilled Chicken for life and may participate in KGC marketing efforts, the winner will not appear on the brand’s world-famous bucket.

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Posted on 07/10/200911/22/2009 NewsSocial Media

PepsiCo partners with Microsoft for online campaign

For the first time PepsiCo launches the biggest ever online campaign in cooperation with technology industry leader Microsoft.

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Posted on 07/08/200911/22/2009 NewsSocial Media

ABSOLUT will support Gay Games VIII Cologne 2010

Pernod Ricard Deutschland GmbH, on behalf of ABSOLUT vodka brand and the magazine BLU announced partnership support of Gay Games VIII Cologne 2010 in order to sponsor the Eastern European participants presence.

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Posted on 07/07/200907/07/2009

Frito-Lay makes a webisode about women’s ‘real stories’

As a part of its «Only in a Women’s World» multimedia campaign, launched this March, PepsiCo snacks division Frito Lay will turn a ‘real women story’ to animated webisode.

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Posted on 07/02/200911/22/2009 NewsSocial Media

Who will be the New Face of KFC’s KGC? Online voting will determine

After KFC issued a press release announcing a search for «a new iconic face for the brand’s new Kentucky Grilled Chicken (KGC) the public outcry began.

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Posted on 06/30/200911/22/2009 NewsSocial Media

CoverGirl Queen and Essence.com present Makeover Magic

CoverGirl Queen Collection, owned by Loreal, and Essence.com launched its first ever digital makeover application created for African-American women — Makeover Magic.

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Posted on 06/22/200911/22/2009 NewsSocial Media

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