To reveal how loyal to fashion brands 18-25 year-old Americans are, two LIM College professors Robert Conrad and Kenneth M. Kambara, Ph.D, have conducted a survey among their 275 master’s-level students.
Author: Popsop Staff
Over a half (55%) of UK adults have stopped browsing sites and looking for new content and products—instead they stick to two-three trusted sources of information. This data comes from the global media agency Carat’s Consumer Connection System research tool surveying 11,000 UK consumers and their media behaviour annually.