Despite a common trend of conscious consumption and lower than average consumer confidence index in 2014, luxury market […]
Author: Popsop Staff
Just a week before the recent Grammy Awards, the global market research company Nielsen conducted a study on how highly acclaimed music impacts the effectiveness of the brand advertising, and also compiled two lists of top 10 ads featuring well-known songs—popular among the U.S. general public (age 18-49) and Millenials (18-34).
The breast cancer awareness charity Coppafeel, founded by the disease survivor Kris Hallenga, continues its last year’s high-impact visual campaign in the U.K. This year the advertised material features a collage of 24 pictures of bare-chested women, with each image accompanied by the word they chose to describe their breasts. These posters, created by the agency Karmarama, will run on digital outdoor screens nationwide until the end of February.
Every year the WPP-owned consumer insight and trends research agency Mindshare analyses the most recent global cultural trends that impact the marketing and communications strategies of the biggest brands. None of the top 10 «Culture Vulture» 2015 trends would be a revelation for marketers or strategic decision makers, however, some findings might be noteworthy.