When pure math and cold-hearted technology take over people’s love for brands, here come numerous data-driven customer studies and analyses. The ForeSee Experience Index (FXI) conducted by the U.S. customer experience analytics company ForeSee is just one of those figures-based rankings.
Author: Popsop Staff

On the 27th of June, the UK brewery industry joined forces and launched a major campaign, called ‘Let there be beer’. With this campaign, breweries, including SABMiller, AB Inbev, Carlsberg, Heineken and Molson Coors, try to change the image of beer and combat falling sales.