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Author: Popsop Staff

Amazon tops the customer satisfaction index FXI, beating 99 other global brands across seven industries

When pure math and cold-hearted technology take over people’s love for brands, here come numerous data-driven customer studies and analyses. The ForeSee Experience Index (FXI) conducted by the U.S. customer experience analytics company ForeSee is just one of those figures-based rankings.

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Posted on 12/06/201311/13/2014 Consumer InsightMarketing

Stella Artois adds sparkle to its festive stemware with Swarovski adornment

This year, Stella Artois glamorises its famous nine-step pouring ritual with the launch of the festive limited-edition Crystal Chalice adorned with shimmering Swarovski crystals. The launch events took place yesterday in London and New York.

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Posted on 12/06/201312/06/2013 Design

Biweekly design roundup: Elmwood, Identica, Smith & Milton, JDO, Pearlfisher, and more

22 latest design projects from 17 brilliant brand and design agencies—all have been published today for your attention.

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Posted on 12/03/201312/04/2013 Agency NewsDesign

Weekly design roundup: Pearlfisher, The Brand Union, JDO, wonderlandWPA, Design Bridge, and more

As usual, here is a brief recap of this week’s design news from London (and abroad).

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Posted on 11/15/201311/15/2013 Agency NewsDesign

Beck’s beer commissions study on how Americans consume art

Ahead of the upcoming Art Basel Miami, the German beer brand Beck’s, a long standing patron of modern art, has conducted a rather unexpected study on how Americans of different ages consume art and whether they value modern ubiquitous art more than conservative museum walls.

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Posted on 11/14/201311/13/2014 Consumer InsightDesign

Weekly design roundup: Bulletproof, Depot WPF, Ziggurat Brands, Coley Porter Bell, Taxi Studio, and others

Here are the latest design projects that have landed in our inbox this week.

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Posted on 11/05/201311/05/2013 Agency NewsDesign

Weekly design roundup: Pope Wainwright, Ziggurat Brands, Depot WPF, 1HQ, Elmwood and more

In the spotlight: GlaxoSmithKline’s Shopper Science Lab and Human Performance Lab designed by Pope Wainwright; Merrydown cider redesign […]

Posted on 11/01/2013 Agency NewsDesign

22% of Brits are ‘Digital Trendies’, Kantar Media’s TGI reports

TGI (Target Group Index), the single-source marketing surveys provider and a part of Kantar Media, has released its latest research on how Europeans (in France, Germany and the U.K.) consume digital technology.

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Posted on 10/30/201311/13/2014 Consumer InsightTechnology

Why great insight is crucial to great design

Last week Apple unveiled the latest version of the iPad—thinner, lighter, faster, as you might expect. But hidden amongst the normal fanfare was a pretty incredible statistic that 170 million iPads have been sold since the tablet launch three and a half years ago. That success was built on a stellar insight that there existed a space between the smartphone and the laptop.

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Posted on 10/29/201311/13/2014 Consumer InsightOpinion

Trends in beer: new opportunities in a challenging beer market

Pic.  Logo of the "Let there be beer" campaign in the UK
Pic. Logo of the «Let there be beer» campaign in the UK

On the 27th of June, the UK brewery industry joined forces and launched a major campaign, called ‘Let there be beer’. With this campaign, breweries, including SABMiller, AB Inbev, Carlsberg, Heineken and Molson Coors, try to change the image of beer and combat falling sales.

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Posted on 10/29/201311/13/2014 Consumer InsightOpinion

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