Our traditional Friday design news roundup features 12 latest packaging and branding projects that caught our attention.
Author: Popsop Staff
Brands deliver tons of products and services across the globe, but do they really contribute to making people’s lives brighter? In June, Havas Media released its annual Meaningful Brands index (MBi) outlining a positive impact of brands on people’s lives. The study comes as a unique framework to “analyze and track the connections brands have with our quality of life and well-being,” as the global media expert explains it.
One of the most respected events in the branding, FUSE Conference, annually organized by the U.S.-based IIR (Institute for International Reserch) in partnership with the leading industry players, this year offers an entirely re-invented format that includes seven new sessions: Industry Mash-Ups, Lean Ins, Exposes, Synergy Spotlights, Stories and Gallery Session.
Added Value Names the Most «Culturally Vibrant» Brands of 2012 in the Cultural Traction™ 2013 Report
In its third annual Cultural Traction™ 2013 report, the brand development and marketing consultancy Added Value has ranked a total of 160 brands from 15 industries to measure their cultural vibrancy and define which of them better used the culture-led marketing strategies to stay more relevant to consumers. By culturally vibrant brands Added Value’s experts mean those brands that are perceived to have the most Visionary, Inspiring, Bold and Exciting (VIBE-index).