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Author: Popsop Staff

BrandOpus Redesigns McCormick-owned Flavour Specialist Schwartz

As part of strategy to strengthen the Schwartz brand, McCormick UK, a leader in flavour market, has introduced the new look for its masterbrand with packaging and all communications designed by BrandOpus.

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Posted on 05/22/201201/24/2013 News

Unilever Lets Men Feel a “Superhero” with a New Variant for Its Rexona Men Brand in Latin America

New Rexona (Sure in the UK) Men Superhero, inspired by American schoolboy cartoon characters such as Superman, Spiderman and Captain America, is launching on the Latin American market.

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Posted on 05/22/201205/22/2012 News

FITCH Creates New Brand SM for the Russian Far East Mobile Retailer

International brand consultancy FITCH has rebranded the largest regional mobile phones and digital gadgets retailer in the Russian Far East — Sotoviy Mir.

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Posted on 05/21/201201/24/2013 News

S7 Airlines Attracts Tourists to Russia with ‘Frozen’ Interactive Ads

The airline company in collaboration with Leo Burnett Moscow has created a series of interactive ‘chilled’ prints to attract European tourists to Russia and raise brand awareness of S7 amongst European travelers.

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Posted on 05/18/201201/24/2013 News

Echo Designs Sentimental Origami Heart SIM Card Packs for giffgaff

giffgaff, the UK virtual mobile network, has worked with design and branding consultancy Echo to create 5 origami-themed SIM card packs, which match its community ethos.

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Posted on 05/17/201201/24/2013 News

Museum of Brands Opens a New ‘Jubilee, Jubilee’ Exhibition

To celebrate The Queen’s Diamond Jubilee in 2012, the Museum of Brands exhibition ‘Jubilee, Jubilee’ will showcase souvenirs and commemorative products made to mark the royal jubilees of the past.

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Posted on 05/16/201205/23/2012 Events

Radley Yeldar Redesigns 3i’s Corporate Identity

London-based Radley Yeldar has created a new identity for 3i -– one of the world’s leading international investors.

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Posted on 05/16/201201/24/2013 News

Interbrand Redesigns Brand Identity for NYSE Euronext

Interbrand has revamped brand identity for NYSE Euronext, a leading global operator of financial markets and provider of innovative trading technologies. The new identity was unveiled at all NYSE Euronext exchanges and other locations around the world as well as online at www.NYSE.com.

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Posted on 05/16/201206/18/2013 News

IKEA Is Testing Pinterest to Promote Its New ‘True Blue’ Collection in the UK

IKEA UK proves that email marketing is not dead and explores the new popular image-based social engagement channel Pinterest.

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Posted on 05/16/201205/16/2012 NewsSocial Media

Casa Rex Creates New Package Design for Lux Body Lotion Range

Casa Rex has developed new packaging for the Unilever-owned Lux Fine Fragrances Body Lotion range, which has just been launched in the South African market.

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Posted on 05/11/201201/24/2013 News

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