The new-look retail range follows on from the identity redesign, which saw BrandOpus unify and contemporise the distinctive PizzaExpress logo, placing it at the heart of a new visual identity, inspired by the black-and-white stripes of the shirts worn by the pizzaiolos in their restaurants.  Now the agency has extended the redesign across a range of 47 products launching into selected supermarkets shortly.

Miller Lite is giving its cans a second tab for a smoother pour, and inviting beer drinkers to have fun opening it. The Punch Top Can increases airflow, reducing glug and resulting in an improved, smoother pour that highlights the great pilsner taste of Miller Lite.  The second tab on the Punch Top Can can be opened with a wide array of objects such as a house key, golf tee or even a dollar bill, for those who are especially clever.  Simply set the can on a solid surface, place your chosen opener against the edge of the can and use leverage to open the second tab.