Ziggurat Brands are excited to announce that they have designed the first range of microwavable meals designed especially for kids by Tilda Rice. Tilda, the first company to bring Basmati Rice to the West over 30 years ago and now with 51% of the market share in the UK, instinctively recognised the importance of product integrity when designing products for children. Unimpeachable quality, as with all everything they do, was at the heart of the offer. 

Coca-Cola Great Britain is launching a brand new pack size across the MyCoke trilogy, Coca-Cola, Diet Coke and Coke Zero. The pocket size 375ml PlantBottle™ plastic bottle represents the brand’s first new on-the-go pack size launch in almost 20 years and will be supported by an extensive outdoor and POS campaign. Due to be rolled out across Great Britain and three other European markets this spring, the launch follows a significant consumer research project into how people consume their drinks while on-the-go.

Leading global design and innovation company Seymourpowell, is pleased to announce details of the new look created for the Nestlé Purina PRO PLAN catfood brand in Europe. Seymourpowell created the packaging and the styling for all communication materials including the website. Rollout across Europe starts from March 2012. The Nestlé Purina brand PRO PLAN is a high quality product sold through specialist channels—veterinary practices and specialist petshops such as Pets at Home with target consumers driven by health and prepared to pay a premium for high quality, vet endorsed products.