Kraft Foods Inc. announced plans to change its corporate name to Mondelēz International, Inc. “Mondelēz” (pronounced mohn-dah-LEEZ’) is a newly coined word that evokes the idea of “delicious world.” “Monde” derives from the Latin word for “world,” and “delēz” is a fanciful expression of “delicious.” In addition, “International” captures the global nature of the business.

Ziggurat Brands are excited to announce that they have designed the first range of microwavable meals designed especially for kids by Tilda Rice. Tilda, the first company to bring Basmati Rice to the West over 30 years ago and now with 51% of the market share in the UK, instinctively recognised the importance of product integrity when designing products for children. Unimpeachable quality, as with all everything they do, was at the heart of the offer. 

Coca-Cola Great Britain is launching a brand new pack size across the MyCoke trilogy, Coca-Cola, Diet Coke and Coke Zero. The pocket size 375ml PlantBottle™ plastic bottle represents the brand’s first new on-the-go pack size launch in almost 20 years and will be supported by an extensive outdoor and POS campaign. Due to be rolled out across Great Britain and three other European markets this spring, the launch follows a significant consumer research project into how people consume their drinks while on-the-go.