Blue Marlin and GlaxoSmithKline were awarded at the Marketing Design Awards and the Grocer Marketing Advertising and PR Awards for the package design for Sensodyne Repair & Protect, last week.
Author: Popsop Staff
International Design Consultancy P&W have designed the seasonal branding for Tesco’s US chain Fresh & Easy Neighborhood Market. The holiday branding solution was implemented on their private label packaging, advertising and point of sale materials, including a holiday guide/brochure and supporting website.
FITCH appoints Jim Whyte as Senior Insights Analyst. With a strong background in research, as well as extensive journalistic experience, Jim Whyte’s career to date equips him perfectly for his new role at FITCH, as senior analyst in the Insights team, home to FITCH’s vast collective knowledge and expertise of consumers, best retail practice and brand innovation.
Brand development agency Anthem Worldwide, part of Schawk, Inc., have undertaken a major brand refresh for Unilever’s Russian dressings brand, Calvé, which encompasses four sub ranges: mayonnaise, ketchup, salad dressings and sauces. Anthem’s Dutch (Hilversum, NL) and UK offices have worked closely with Unilever to develop the positioning, identity, brand guidelines and packaging for the brand, which also informs Calvé’s communications strategy going forward.