Design agency ButterflyCannon have created a limited edition festive pack for Glenmorangie Original, to be sold internationally in the UK, Germany, Sweden and Australia from October 2011.

Photo: Glenmorangie’s 2011 Christmas pack

The innovative pack was designed to catch the shopper’s eye by changing colour as you walk past, morphing from a bright orange luster to a golden glow, it appears to ‘flip’ with the variation of light.

Anne Phillips, Senior Brand Manager at Glenmorangie says, “Standout on a supermarket shelf at the festive time of year is a big challenge for any brand. ButterflyCannon have managed to create a stunning design for our signature expression, which is eye catching and amplifies one of the brand’s key codes, the watermark pattern.”