Original luxury Scotch whisky Chivas Regal is launching an innovative campaign in Travel Retail to reward travellers with genuine added value. In partnership with private nightclub Le Baron, ‘The Art of Hosting’ campaign includes a limited edition gift-pack, in-store displays and an exclusive website which brings entertaining at home to life as a sensory, 360 degree, virtual party experience.

Martell has unveiled a new look for its VSOP which recently launched in the Singapore and Malaysia domestic markets. The new bottle and eye-catching packaging reflects Martell’s brand identity and strengthens its status as a premium cognac. Martell has also produced new lifestyle photography to support the contemporary and stylish image. The revamp of Martell VSOP is now progressively being rolled out throughout the world.

The sauce and condiment categories are busting with products trying to appeal to a consumer in search of new tastes and authentic experiences. Mina Harissa is a new premium Moroccan red pepper sauce simple made with six natural ingredients (red bell pepper, red chili pepper, garlic, olive oil, vinegar, salt) and comes in three flavours (mild, medium, spicy).