Today hundreds of consumers will have the chance to experience the world’s number 1 smartphone game live in the latest installment of Deutsche Telekom’s “Life is for sharing” campaign. Its new campaign “Angry Birds live game” is a unique collaboration with Rovio’s No. 1 app Angry Birds, the cult game for mobile phones, along with Saatchi & Saatchi cretive team.
Author: Popsop Staff
Following the successful launch of “The Age Matters campaign” in Travel Retail last year, this May Chivas Brothers continues to advocate the importance and value of the age statements to consumers — again, in Australian airport. The aim of the campaign is to enable consumers to understand fully the age statement and to appreciate the value of the premium product they are purchasing.
For the sixth year in a row, WPP-owned global research agency Millward Brown Optimor analyses and complies the BrandZ ranking, which focuses on consumer-facing brands, rather than corporate onces. This year’s results, announced last week, revealed new strong local players as well as proved some long established economic trends.
