The major digital marketing event in Russia—Digital Branding Conference—will bring together leading industry experts to present and discuss the best practices the top brands use to succeed in digital space.

The conference attendees will explore the level of effectiveness of digital marketing campaings, carried out by global and local brands in new media.

For only a few years digital communications have evolved from experimental ads to the core of the brand platform, becoming an effective tool to increase brand awareness and enhance brand loyalty. Social media bring brands closer to customers, putting the latter to the center of marketing plans. In what way do brands benefit from that? How can the effectiveness of brands’ digital activities be measured and managed?

The famous quote “If you can’t measure it, you can’t manage it” illustrates the today’s main point of digital branding. Assessing the impact of digital marketing efforts on the bottom line requires understanding of the related branding goals and tracking the related activities and indicators.

In focus:
— Digital brand platform
— Long-term strategis in the digital media
— Social Media Marketing toolbox
— Digital BTL
— Mobile marketing
— CRM in New Media
— Location-based marketing
— Planning and evaluation of the integrated campaigns

All the topics are discussed in terms of effectiveness of the best successfully implemented digital campaigns. 2-day interactive and engaging forum includes keynote speeches, case studies, panel discussions, exhibitions, workshops and networking sessions.

You can learn more about the event and register to attend here:  http://www.digital-branding.ru, or by phone +7(495) 787-85-63.