Nissan Australia invites consumers to see what their life might be life if they bought a new Nissan car. The brand has launched a lovely online promotion dubbed ‘FlashForward‘, which focuses on a consumer, not a car—first, the brand helps, determine which model suits you the best, and only after that tells how it can make your life brighter.
Author: Anna Rudenko
Apple is taking a new step in promoting its laptops—the tech giant has released a series of ads which was launched in the USA on the day of the Olympics Opening Ceremony. The short adverts feature stand-up comedian Josh Rabinowitz as an Apple Store Genius, who knows answers to all questions to arise and is always happy to help. In the adverts, created by TBWA\Media Arts Lab, the guy gets into silly situations, which are actually not that humorous. The spots, which appeared on the official Apple channel on YouTube on July 27, have already got a lot of dislikes according to the statistics below the video.
Intel is taking visualizing of the social media presence to the next level. Following the launch of the ‘Museum of Me’ project and the ‘Your Digital Life’ app, the tech giant sings a song about you. Intel Me The Musical brings your timeline to life and allows you to “re-experience your life like never before.”
Duracell has launched a campaign revolving around the ‘always powered’ theme to promote the Duracell Powermat wireless charging system, which allows your mobile devices to be charged 24/7. In the new ad, the brand focuses the opportunities the product provides rather than emphasizes the device itself, and the appearance of famed rapper Jay-Z in the end of the video makes us want to buy Duracell Powermat right now.
The Jack Daniel’s brand celebrates all kinds of independence, including the financial one. Sometimes, to implement all our plans and start doing what you really want to do. The brand has launched The Independence Project competition to provide its fans with an opportunity to win $25,000 to put towards bringing creative ideas into life.
Gillette takes its Olympic message to the walls. The male grooming brands launched an outdoor promotion as part of its ‘Great Start’ Olympic campaign, created by Abbott Mead Vickers BBDO, in the UK a few days ahead of the launch of the long-awaited sport event. Now, three tower blocks in Stratford overlooking the Olympic Park got giant and impressive visuals featuring the brand’s ambassadors Sir Chris Hoy, Liam Tancock and Tyson Gay within their sport activity.
Procter & Gamble has released a new brilliantly humorous ad for Old Spice following the launch of the deeply emotional and dramatic videos in the ‘Thank you, Mom’ campaign. The baldest brand in the company’s portfolio is presenting a skinny man, who managed to reach all of his ambitious goals with the help of affirmations recorded on tapes, which are played via a walkman designed as an Old Spice deodorant packaging. The ‘I Will Live Forever’ advert, created by Widen+Kennedy (the agency behind P&G’s Olympic push), was released yesterday, July 23, as part of the ‘Believe In Your Smelf’ campaign, launched in spring 2012.
Pepsi has revealed two new Pepsi NEXT flavours inspired by summer, which will be available this season only. The new additions to the portfolio of the low-cal drink with real cola taste and 60 percent less sugar, Pepsi NEXT Cherry Vanilla and Pepsi NEXT Paradise Mango, were presented by actor William Levy, who was named the sexiest man of 2011 by People en Español, who is a longtime fan of cola and summer. The flavours are true representation of the most adventurous season of the year—Paradise Mango has a tropical twist, while Cherry Vanilla is a mix of traditional tastes served in a new chick way.