Jack Daniel’s Australia is going to celebrate its birthday in September with a crowd-sourced bar, and it’s seeking creatives that will help the company implement the idea. Fans are called to donate their precious time as well as enthusiasm, equipment and materials for the future “world’s first crowd sourced bar” that will carry Jack Daniel’s DNA.

Bacardi is capturing its unique 150-year history with a graphic novel that illustrates “The Spirit of Bacardi.” For this project, the legendary company tapped two of the most iconic contemporary graphic novelists—writer Warren Ellis and artist Michael Allred—who visualized the milestones in the brand’s odyssey to success.

As part of its recently launched campaign, the brand has launched a new interactive platform, called “The Live in Levi’s Project,” that includes a shoppable video as well as numerous insights into the apparel range and into how stars from various domains wear Levi’s. The tagline of the digital activation reads, “A billion jeans. One-of-a-kind stories. This is how the world lives in Levi’s.”