Coca-Cola Europe and Powerade — the official sports drink of Team GB at the Olympics — are running the on-pack promotion activity in the UK market from October through November. British consumers are offered to win the one of 50 000 iPod shuffles and a free download of the special «sport» app called Powerade Pulse.
British organisation Superbrands has recently announced the official results of CoolBrands 2009/10 rating. It commissions independent research to identify the UK’s leading brands. Researchers speak to hundreds of experts and thousands of consumers to determine each year’s ‘Superbrands’ and ‘CoolBrands’.