Miracle Whip has launched a follow-up of its ‘love-hate’ ‘We’re not for Everyone’ campaign and is now appealing to U.S. couples, which are being tearing up—or glued together—by their attitudes toward the mayonnaise-like spread and dressing. In the ‘Not For Every Relationship’ video contest, Kraft Food’s brand is inviting people to share a shot on how the product has affected their relationship for a chance to win $25,000 for their upcoming wedding… or divorce.
Author: Anna Rudenko
Stoli, which last year launched its campaign ‘Would you have a drink with you?’ now turns to music talent projects, the area where it is quite new (unlike Converse or Wrigley). The alcohol brands has issued a call for all its fans to support aspiring musicians in its new initiative on Stoli’s Facebook page, give them an opportunity to get featured on mix tapes and have a country-wide recognition. For the project dubbed ‘A Band Apart,’ the brand teamed up with FanBridge and Flavorpill—the contest can be accessed via a special hub here.
Old Spice has introduced a new protagonist of in a series of ads to promote deodorants with scents of exotic places. Isaiah Mustafa, who got featured in the brand’s extremely popular campaign last year and appeared in ads promoting the resort-inspired line earlier this year, has stepped off the scene to give more space to a new (old) guy, bodice-ripper Fabio Lanzoni (or just Fabio), who has starred in a set of tongue-in-cheek 30-second commercials, promoting the product. Is the new ‘hunk’ a new ‘man your man could smell like?’ Please, no.
Last summer, Levi Strauss presented the dENiZEN brand designed exclusively for Asia-Pacific region, but then it was decided that the new offer might be a good addition to the company’s portfolio in other countries as well. The brand, which is already available in China, India, Mexico, Pakistan, Singapore and South Korea, today, July 20, officially arrives in the U.S. to be sold at Target throughout the country—there, shoppers can find men, women, boys and girls styles at the prices ranging from $17.99 to $29.99.
Hennessy now has black ‘crossed’ eyes thanks to one of the most eccentric and unconventional artist, KAWS, who also belongs to the roster of most celebrated talents in the design industry in our days. The signature element—the two little crosses representing eyes—have been already featured on a number of bottles, apparel and merchandize by brands including Dos Equis and Nike to name but a few.
Brands come and brands go. Some of them evolve, get iconic and celebrate anniversaries of successful business like Coca-Cola and Mercedes-Benz, and some have to move out of the market, giving space to more innovative and ambitious competitors. In this review we at Popsop will try to figure out if the 10 troubled brands, which according to 24/7 Wall St., “will disappear in 2012,” are really doomed. What they say really makes sense and should be taken seriously: for instance, last year, they predicted that T-Mobile won’t do on its own the following year, and in early March, “AT&T Inc. rose after agreeing to buy T-Mobile USA from Deutsche Telekom AG for $39 billion in cash and stock to create America’s largest mobile-phone company,” as Bloomberg reports. Still, they did wrong predictions for other companies including Kia and BP, which managed to do much better than it was expected (maybe, the predictions will turn to be correct, but over a longer period of time than stated).
The UK division of Spanish auto brand Seat, which loves music as much as cars (and proves it all the time by launching new projects revolving around music), has kicked off a new campaign, celebrating the brand’s partnership with Universal Music, on social media platform. As part of it, Seat is offering its followers on Twitter and Facebook a chance to listen to up to 750,000 music tracks, presented by Universal Music—all this for visiting local dealers and booking a Seat test drive.