BMW of North America announced a national campaign called ‘Don’t Text and Drive’ and designed to raise awareness of the distracted driving dangers.
Author: Anna Rudenko
Peugeot and its marketing agency Wand launched an outstanding promotion campaign in the UK, with genuinely unique prize, supporting showcase of the new Peugeot 3008 Crossover. Its tagline ‘so much technology you’d expect it to fly’ puzzles from the very beginning. But these are not just words—the winner will get a chance to venture into space. Such ‘hi-tech prize’ is a special training and flight preparation plus 100 km trip above the Earth’s surface. In addition to that, photos and videos of the experience will be provided, too. Or an alternative—cash prize of £30,000. For all that the entrants have to do is just take part in a ‘spot the 3008’ competition.
Burger King, one the world-largest burger chains, which has been losing market share and profits for the last years, is getting dramatic makeover to bring its customers back and not look like a throwback to the 1990s. Upcoming innovations include: new menu, look, sales materials and restaurants themselves.
Apple, known as a leader of the industry, with its award-winning computers, operating systems and professional applications, is going to present its new products at the upcoming World Wide Developers event to be held on June 6. It will include the next Mac operating system, OS X Lion, the next iOS operating system, iOS 5, and iCloud.