Partnering with the Betty Barclay Group, Interbrand Hamburg has developed the brand and packaging design for the newly launched perfume ‘Betty Barclay CHIC.’
Author: Anna Rudenko
Dr Pepper learnt a tough lesson in Great Britain last July with the huge scandal concerning the status take-over promotion on Facebook started as part of the brand’s ‘What’s the worst that could happen?’ campaign. Having tendered apology for the blunder (the thing was that a mother found her 14-year-old daughter searching for the meaning of her new status update with ‘two girls, one cup’ phrase referring to a notorious porn video), the brand closed the activity. Now, the buzz went down and almost one year later, the brand comes back with another teen-oriented project, dubbed ‘Pepperhood,’ which definitely will not have any unwanted after-effects.
Heineken, which launched its hilarious Open Your World campaign in December 2010 with the ‘The Entrance’ spot, is now coming up with a new stunning video, the long-awaited second spot of the campaign. The film, which premiered on YouTube yesterday, May 25, is called ‘The Date’ and features a couple which is walking through a huge Chinese restaurant, packed with musicians, guests, chefs, beautiful ladies and gentlemen and a magician with a rabbit.
Doritos has initiated another fight between its flavours to see which of them is the ‘strongest’. Building on success of other themed advertising pieces, which included the spots for the Egyptian and U.S. markets as well as the large-scaled ‘The End’ promotion in Canada, where people were encouraged to ‘destroy’ one of the new additions, A (in the white bag) or B (in the black bag), the snack brand has kicked off a similar integrated promotion for Australian consumers at the www.battleoftheflavours.com website. Now, two new Doritos flavours, Hot Mexican Salsa and Thai Sweet Chilli, are placed against one another on the digital spot, and consumers are invited to support their favourite by suggesting the effective battle moves against the competitor.
Levi’s has created a map featuring the must-see locales of its home city, San Francisco. The brand, which last week (May 20) celebrated the 138th anniversary of the blue jeans—in 1873, Levi Strauss and tailor Jacob Davis got U.S. patent number 139,121 for the process of strengthening men’s work pants with copper rivets—and wanted to celebrate it by presenting the map with top destinations as tribute to the city where Strauss started the company 20 years before the big day.
Heineken is pleased to announce that they will be continuing their tradition of offering discoverable music experiences to their consumers, by expanding their annual summer music program. Heineken Red Star Access, which is the successor to Heineken’s popular music programs of the past, Red Star Soul and Inspire, will kick off on June 9 with an exclusive Kanye West presents G.O.O.D. Music event in New York City.