Bacardi announces the official launch of the ‘Bacardi Together’ campaign in the U.S.—as part of the new platform, the brand has unveiled a 30-second television spot titled ‘Inventions,’ which brings to life the brand point of view by demonstrating for years many things have been invented to help people get together, including Bacardi.
Author: Anna Rudenko
In July, more than 400 of the brightest young minds from around the world will travel to New York to showcase their innovative ideas for using technology to solve the world’s toughest problems. As the winners of regional, national and online Microsoft’s Imagine Cup competitions, these high school and university students represent the pinnacle of innovation, creativity and entrepreneurialism from 73 countries and regions around the globe.
Toyota believes that cars can be friends, and in the current era of social networking websites drivers should be offered an opportunity to interact with their cars in the digital world just like they do with their buddies, family and colleagues on Facebook, Twitter and other services of this kind. On Monday, May 23, Toyota Motor Corporation (TMC) announced that it had formed a strategic alliance with San Francisco-based enterprise cloud computing company Salesforce.com to develop and launch Toyota Friend, a private social network for Toyota customers and their vehicles.
Timberland, whic is committed to promoting active lifestyle, is rewarding individuals who want to spend more time outdoors. To promote its new range of Earthkeepers footwear, the brand teamed up with brand experience agency BEcause and Groundspeak, the location-based technology specialist, to launch the ‘Trail of Heroes’ campaign, which encourages consumers to explore the world outside their homes and set out on a search of ‘treasures,’ uniquely designed set of containers (geocaches) hidden across in six European megalopolises—Milan, Paris, Madrid, Berlin, Brussels and London.
Volkswagen is now rolling out its ‘Think Blue.’ initiative in the United States. The aim is to encourage eco-friendly mobility and progressive ideas for responsible action in everyday life. The U.S. launch coincides with the partnership between Volkswagen and the Museum of Modern Art (MoMA) in New York as well as today’s inauguration of the Volkswagen plant in Chattanooga, Tennessee—one of the world’s ‘greenest’ automobile factories.
Nike 6.0, the extreme sportswear and gear branch of the iconic manufacturer, has been busy producing new films and arranging new projects dedicated to active lifestyle. On May 19, the brand released the recently announced ‘Leave a Message’ film, showcasing six main women of Nike 6.0 Surf as they live and perform, and a few days earlier, on May 16, it kicked off the long-awaited BMX project dubbed ‘The Pool’ in east London, Dagenham. The space, where the professional and amateur riders are showing their skills, used to be a real swimming pool, which has been remodeled by one of the world’s best skatepark designers, Dave Sowerby.
MINI, which last year launched a hilarious geo-location campaign in Stockholm, has now running a new awesome international promotion in another European capital, Berlin. For the new advertising initiative dubbed ‘It’s Personal,’ the brand merged billboards and interactive technology, inviting just everybody—both in the real and digital dimensions—to tap in and get featured on the giant MINI Photo Box, located at the corner Kurfürstendamm and Joachimstaler Straße in the German capital.