Henkel has launched a new employer branding campaign that features the company’s employees talking about what makes Henkel a great place to work. In recruitment ads, videos, posters and brochures, employees reinforce the new company claim: ‘Henkel—Excellence is our Passion.’ Henkel is a Fortune Global 500 company that markets a wide range of consumer and industrial brands in North America, including Dial® soaps, Purex® laundry detergents, and Loctite® adhesives.
Author: Anna Rudenko
Reebok makes it easier to fulfill sport-related resolutions. As part of the ZigTech running shoes promotion, the brand released a clever ‘Promise Keeper’ app which can motivate you to “actually get out and run by using good old fashioned peer pressure.” The new application, developed by Forsman & Bodenfors (Stockholm) for an iPhone and Android, through Facebook and/or Twitter is informing a user’s friends about his or her promises to run and also posts messages, congratulating or lambasting the user depending on if the run is completed or not.
Recognizing that kids are often the most effective at creating change, Nissan North America, Inc. is launching an in-class and online educational outreach initiative called ‘Choose Zero’ in elementary and middle schools this month. The curriculum, which features the 100-percent electric Nissan LEAF, the world’s first affordable, all-electric car designed for the mass market, is designed to empower kids to make and advocate for changes that reduce carbon emissions in their homes, schools and communities.
Landor Associates excellence in rebranding was recognised at the Transform Awards 2011, with its work winning a gold award in the category of Best Brand Architecture Solution for
Invensys. In a ceremony at the Grange Hotel St Paul’s in London, hosted by former director of communications and strategy to the Prime Minister, Alastair Campbell, Landor was lauded for its work with Invensys who provide an open technology platform that allows partner businesses greater control and flexibility.
To celebrate the royal wedding and meet the demand for brands marking British nostalgia and the best of British, award-winning design agency, BrandOpus has created a special limited edition pack Rowse. The celebratory design will hit the shelves in April and will be available for a month beyond the event.
A new website has been officially launched by packaging design consultancy We Are Pure, as the company continues to work with some of the country’s biggest brands. The new site has been created to act as a showcase for We Are Pure’s innovative designs for the likes of Cadbury, Trevor Sorbie, Speedo and Blockbuster.