Usually, brands put the focus on positive things while promoting its products, but sometimes they decide to forget about sweet things and dare to come close to the line, which divides the gritty criminal world and the life of model citizens—of course, only in advertising, not when doing business. Humorous or ironical advertising campaigns featuring robbers, spies, thieves, corsairs, undercover agents, peace-breakers and all sorts of baddies (barring cruel dictators) as well as their victims are showcased in this review.
Author: Anna Rudenko
P&G Future Friendly yesterday, April 11, announced a national partnership with Recyclebank in the U.S. to reward people for taking everyday conservation actions. The partnership, which follows a successful collaboration between Future Friendly and Recyclebank in Cincinnati that enhanced the city’s recycling efforts, will help inspire residents nationwide to adopt recycling practices while rewarding households for reducing waste.
As part of the Dazed Live festival, which was held in London this Saturday, one of its major partner, the Absolut Vodka brand, presented an exhibit called ‘A Celebration of the City through Self-Publishing’ exploring the past, present and future of the capital and its culture of independent zine publishing. For the retrospective installation, Absolut London collaborated with jotta.com, an online community for artists and creatives.
Benetton to release the eightieth issue of its COLORS magazine to celebrate the Superheroes of our day: men and women, weak or strong, rich or poor, all united by a common wish: the good of people and of the world. ‘Real’ people who do extraordinary things for others, and who, in different ways, contribute to improving society. COLORS has met some real-life superheroes, who face the baddies of our everyday world with courage and self-sacrifice: the damage caused by the collapse of economies and by rampant pollution, the destruction caused by wars, the poverty of ignorance and atrocities.
L’Oréal Paris is thrilled to announce the opening of the 2011 Women of Worth nomination period. Now in its sixth year, the Women of Worth program is searching for inspiring women, selfless givers and outstanding achievers to be recognized for their hard work and dedication to charitable programs and volunteerism in their communities.
One of Australasia’s most prestigious art prizes, The Archibald Prize, has been trumped by the launch of a new Foot Locker Australasia’s Sneaker Art Prize that’s set to shake up the art world and force people to question once more what can legitimately be called ‘art’. The retailer announced the launch of the The World’s Richest Colouring Competition and with a first prize cash value of AUD$50,001 it trumps the notorious Archibald Prize, by one dollar exactly.
Eggs for Soldiers is a new free-range eggs brand created and developed by Springetts Brand Design Consultants (following the development of the multi-award winning happy egg co. brand), and launched by Noble Foods on April 4. Springetts had the idea to use eggs, a commodity bought on a weekly basis, to help raise awareness of the Help for Heroes charity through brand association.
The Wave Festival is Latin America’s single and most important communications event. Now in its 4th year, this International Festival combines the Wave Advertising Awards Ceremony and a thought-leaders conference that attracts a host of leading global brands and the most renowned agency professionals to acknowledge the best of Latin American advertising and identify trends in creativity.