Eurosport, Europe’s leading sports channel which is watched in 123 million homes across 59 countries with 13.2 million viewers per week (the most viewed pan-European channel), is launching a new identity inspired by the emotions associated with sport.
Author: Anna Rudenko
To continue the philanthropic legacy of parent company Starbucks, Seattle’s Best Coffee is giving back to communities nationwide with the launch of the Brew-lanthropy Project. Every day, volunteers across the US do remarkably good work while drinking really bad coffee—and the new initiative is kicked off to address this problem. Seattle’s Best will award nonprofit organizations with a break room makeover, free coffee for a year, $5,000 to continue to brew more good and a chance to tell their story.
Mila, a Alto Adige-based dairy business enterprise, which gathers 3,500 small producers under its umbrella, commissioned Italian brand advisory and design agency RobilantAssociati with a task to develop brand positioning, brand architecture, product branding, brand design and brand communication for the high-quality milk produced daily.
The smart brand, which last year started a war against dumb, is now getting more friendly and romantic. It kicked off a lovely international campaign developed at BBDO Berlin and revolving around travelling together in a car, which is designed just for couples, trying something new and being unique. The tagline of smart fortwo’s advertising push, which was launched across multiply media including print, online and TV, is ‘smart fortwo—A big idea for…’ mirrors the light-hearted and adventurous nature of the brand.
IKEA is about to find out, who is the messier sex, women or man, at home and suggest solutions to stop all the arguments on this issue. The brand teamed up with the Mother London agency to kick of the latest integrated marketing campaign build on the ‘Peace, Love and Storage’ idea in online media, print and TV in the UK. The official launch of the humorous promotion is slated for tomorrow—April 1 is the international All Fools’ Day, which is a perfect occasion to launch such campaigns.
Glenfiddich announced the launch of Glenfiddich Cask of Dreams—an exciting new campaign designed to inspire people across the nation to pursue their pioneering dreams, and help them to achieve them. An extension of the groundbreaking ‘One Day You Will’ advertising campaign, it will combine a series of activities, including a global survey, high profile stunts, celebration events and a partnership with a likeminded charity, to bring the spirit of a pioneer to life in the U.S.
illy is one of the biggest fans of contemporary art and contently proves it by launching themed projects and awards as well as releases new additions to its bespoke illy Art Collection of cups and limited-edition cans. Recently, the brand redefined its basic range’s identity—now the coffee canisters feature brush strokes of different colours, which help distinguish between the various preparation types and roasts. The new can became the canvas for the latest ‘coffee’ design ‘Energie Love Difference’ by Michelangelo Pistoletto.