Last year, illy encouraged students and alumni of the School of Visual Arts (SVA) in New York present their own vision on Big Apple through photography in the AuthentiCity competition. In October, 2010 the main prize $10,000 in cash was awarded to Igor Aronov, who was selected out of five finalists for his bespoke impressionism-inspired series ‘Reflection of the City.’ The coffee brand is now returning with the second installment of the project, which attracted over two hundred photographers in its first year, and inviting aspiring visual artists to explore the nature of the city with their cameras again and unlock its secrets in their stills.
Author: Anna Rudenko
Leading U.S. corporations announced on March 7 they are taking steps to create a new packaging trade organization. AMERIPEN will engage on public policies impacting the packaging value chain on topics related to packaging and the environment, and will represent the interests of the industry which includes raw material producers, packaging manufacturers, packaging users and fillers, retailers and material recovery organizations. Corporate founders include The Coca-Cola Company, Colgate-Palmolive, ConAgra Foods, The Dow Chemical Co., DuPont Packaging & Industrial Polymers, Kellogg Company, MeadWestvaco (MWV), Procter & Gamble, Sealed Air Corporation and Tetra Pak Inc.
The Balvenie is launching the Balvenie Rare Craft Roadshow—a nationwide search for the craftsmen and artisans across America who maintain a dedication to the practice and preservation of traditional crafts. Part trans-American road trip and part voyage of discovery, The Balvenie Rare Craft Roadshow is a celebration of craftsmanship that will travel from state to state, discovering and honoring the people who share the Balvenie’s commitment to craftsmanship, documenting every step in a web series and eventual documentary film.
Starbucks is continuing the activity dedicated to its 40th anniversary by introducing new offerings and designs as well as announcing upcoming events revolving around the big date. Yesterday, March 8, Popsop reported on the launch of the new logo of the brand and previewed a range of volunteering projects slated for April, and now the new Starbucks eco-store design, unveiled in Knightsbridge (London), gets into the spotlight.
The new Holographic CitizenCard has been presented onto the market this month in a smart and compact slider pack, designed by Burgopak. Government-approved PASS (Proof of Age Standards Scheme) Accredited, the new holographic proof-of-age and photo-ID card is available to all residents of Britain and Ireland.
Fashion brands are not only providing the people with haute couture attires and opulent accessories—some of them are really committed to improving the world outside the fashion houses, luxury boutiques and glamorous parties. One of those social-minded brands, Giorgio Armani joined the UNICEF’s clean water Tap Project, conceived in 2007 by Droga5, with its Acqua for Life initiative in 2010, and now is adding a new element to its project by launching the Drops for Life extension.