Ahead of St. Patrick’s Day (March 17), Guinness has released a series of tongue-in-cheek adverts, encapsulating the theme of sharing happiness and joy as part of the campaign, which is running under the straplines ‘Share a Smile, it’s St Patrick’s Day’ and ‘17th March, the Friendliest Day of the Year.’ The saint is widely known as the patron of Ireland, and Guinness, which is associated with this country like no other brand, celebrates the event annually for over 15 years with a bunch of activities and new products (for 2011, for example, it released a new special sauce produced in partnership with Heinz).
Author: Anna Rudenko
This spring, Polo Ralph Lauren expands its shoppable children’s online storybook collection with the introduction of ‘The RL Gang: A Magically Magnificent School Adventure.’ Showcasing Ralph Lauren Childrenswear Spring 2011 collection, the new RL Gang video, narrated by award-winning actress and mother Uma Thurman, was launched globally on March 3.
Yesterday, March 3, TED, the non-profit organization behind the TED Conference and TED Talks, announced 10 winners of its first Ads Worth Spreading competition, which was launched late September, 2010. The idea behind the contest was to celebrate the hilarious commercials that run longer than traditional TV Ads (up to 5 minutes instead of 30 seconds), which is enough “to make an authentic human connection” and tell an engaging and intelligent story. The top-10 list of 2011 winners includes clips, which were developed between January 2010 and January 2011 for organizations and brands including Chrysler, Intel and Target.
Art has no boundaries. Materials, theme, sizes, colours—this is up to the creators to choose. Mentos US invited seven sculptures to come up with their creations made of chewing gum instead of conventional materials such as gesso and clay. The results of this unique collaboration are unveiled on the brand’s Facebook page, with two of them even appearing in magazine print ads (a lady wearing a summer hat/fruit gum and a picture of a giant octopus seizing a ship in the sea/mint gum).
Jamba Juice Company announced the launch of its ‘Ambassadors of Wow’ campaign across the U.S.—a year long contest to find a group of 100 local ambassadors, eight of which will be chosen to become national representatives of the brand. The contest, which will run in stages throughout the year, encourages fans to nominate themselves or worthy friends or family members to be the new faces of Jamba and share their excitement about the brand by creating ‘wow’ through support and involvement within their communities.