PepsiCo announced a partnership with the Downtown DC Business Improvement District (BID) and the District Department of Public Works (DPW) that will make Washington, D.C. the U.S. first city to partner with the Dream Machine recycling initiative. A total of 363 recycling bins will be placed throughout the Downtown DC BID area, offering a convenient and rewarding recycling option for people while they are on-the-go and advancing the BID’s Greening Downtown DC initiative.
Author: Anna Rudenko
Britvic Soft Drinks has expanded its portfolio by introducing PepsiCo’s SoBe Pure Rush energy drink to the UK market. SoBe Pure Rush has been redesigned by independent integrated design and branding agency Blue Marlin for its UK launch. SoBe stands for South Beach, but it would be easy to assume it meant “so beautiful” thanks to its stunning new packaging.
Cadbury, the Official Treat Provider of the London 2012 Olympic Games and Paralympic Games, is ploughing £6.5m into a new campaign—the Spots v Stripes Race Season—which kicks off today, March 1. Spots v Stripes Race Season will see nine challenges laid down to inspire the nation to play more games. These challenges aim to see if people can be genuinely speedy at tasks they do every day, giving every person in the UK and Ireland a fighting chance of breaking a World Record.
Coca-Cola’s Sprite is launching a new advertising campaign in India, where the brand holds the second position in the list of soft drink brands. The tagline of the marketing push, which aims at younger consumers, says, ‘First drink, then think. Sprite—University of Freshology.’ The iconic lemon-lime based soda, which was launched in 1999 across the country, will be now promoted through a series of 6 TV commercials, as well as social media platforms and the brand’s website—www.sprite.in.
This year marks the 100th anniversary of International Women’s Day, March 8, and The Body Shop, which has been known for its strong dedication to defending human rights (one of the most well-known campaigns is the global movement aimed at stopping sex trafficking of children and young adults), is launching another project to commemorate the date and help homeless women in Australia improve their lives. The ‘Strength in Numbers’ campaign, which starts today, March 1, supports the global United Nation’s theme for 2011 International Women’s Day, which is ‘Equal access to education, training and science and technology: Pathway to decent work for women.’
The footwear company New Balance launched another project which encapsulates the theme of youth’s creativity, showcasing life of five young artists from Australia through the world of photography and video. The project, called www.nb574.com (in honour of one model in the brand’s range), will be disclosing details of the guys’ everyday creative experience of bringing new and fresh things in various fields (visual art, fashion and music) to the world.