Rankings revolving around the health, environmental and social impact of products and companies are gaining their popularity among consumers who want to know if the goods they purchase are really healthy from different points of view. Recently, Popsop wrote about Nike’s ‘Environmental Apparel Design Tool,’ based on Nike’s Considered Design Index, as well as the Eco Index, and now the GoodGuide system, created back in 2007, gets into the spotlight. So far, over 95,000 food, toys, apparel, personal care & household products, babies & kids, electronics and appliances produced by both local and global companies (the list of those includes Starbucks, Levi’s, H&M, Nescafe, Nike, PepsiCo, Nestlé and Diesel to name a few) are thoroughly studied and ranked by experts of GoodGuide, with the results being available at the website and on the iPhone app.
Author: Anna Rudenko
Puma brings fun and irreverence to the sports sphere once again with the launch of the Puma Social campaign in Canada. With the launch of the project, the brand is honouring groups of friends who know the joy of playing sports at the bar rather than at the gym. It shuns the serious nature of organized sports and celebrates social sports that are timeless and authentic.
Coca-Cola to present new bottles as homage to iconic electronic duo Daft Punk (and in partnership with them) as a new addition to the Club Coke portfolio, which already includes flamboyant designs by Justice & So_Me and Mika. The new bottles in gold and silver, without any pattern at all will be released in a limited-edition box in early March. The minimalistic and kind of futuristic space design is inspired by the appearance of Thomas Bangalter and Guy-Manuel de Homem-Christo, who always perform in their helmets created with a high-tech twist.
This March, Las Vegas and South Padre Island, TX will be the destination for music lovers during spring break as Red Bull Soundclash presents two unprecedented live music showcases featuring first-time ever match ups between Cee Lo Green and the Ting Tings in Las Vegas on March 12, and Snoop Dogg and Ghostland Observatory on South Padre Island, Texas on March 17.