Toyota Motor Sales (TMS), USA, Inc. announced that the general public has selected ‘Prii’ as the preferred plural term for Prius.
Author: Anna Rudenko
London-based Studio Conran has created the identity, branding and packaging for new independent food company Petit Pois. The company’s cakes, which are the brain-child of dynamic duo Ashley Maddox and Harry Eastwood, are made using vegetables instead of butter and some of the sugar. The product will launch in Selfridges Food Halls on March 15, 2011.
Old Navy debuted its spring advertising campaign, called ‘Old Navy Records: Original hits. Original styles.’ Starting Thursday, shoppers will experience a new Old Navy as it ventures into pop music and introduces an interactive brand experience. Old Navy invites customers to participate in a campaign rooted in music video commercials and downloadable Old Navy branded songs about the brand’s target customer and the must-have looks of the season.
Ahead of this St. Valentine’s Day, Puma helped single Melbournians find their love in the ‘sportive settings,’ gave couples an opportunity to spend an unconventional Valentine’s weekend and promoted urban running at the same time. On February 12, the lifestyle and sportswear brand launched Puma Love Run, inviting people of Melbourne to have a nice time together covering a distance between 4.5km or 6.5km in the inner-city park Birrarung Marr—all for love.
Each of the brands thanks to its Facebook friends in their own way. Recently, Porsche has presented its 911 GT3 R Hybrid model adorned with the signatures of more than 27,000 Porsche followers to mark the brand’s reaching the landmark of 1 million fans on Facebook. On the occasion of getting 1, 000,000 ‘likes’ on the most popular social media website, Heineken created a light-hearted projects with beautiful models dressed in tees featuring a branded FB ‘like’ icon—a hand, holding a green bottle of beer.