Mars gets focused on re-uniting adults and regular football in England. The chocolate brand in partnership with The FA to launch a campaign entitled ‘FA MARS Just Play’ across the country to encourage its consumers to take a ball and head to the pitch with their friends to play a football mach like they did when they were kids. Through the new initiative, the brand is “aiming to get 150,000 new participants playing the game for at least 30 minutes a week by September 2013, and deliver a total of 3.9m hours of extra football played each year throughout England,” thefa reports.
Author: Anna Rudenko
Yesterday, February 3, Chinese people around the world celebrated the Year of the Rabbit, and Starbucks, which has been present in China since 1998, just couldn’t miss the opportunity to congratulate its fans on the colorful and boisterous holiday. The brand released a compilation of eastern music titled ‘World Is China’ as a precious gift to those who adore the eastern culture. The set comes as a valuable addition the globally-themed collection started by ‘World Is Africa’ and ‘World Is India’ CDs, which represent a diverse selection of recordings by several generations of local music artists.
Coca-Cola India and NDTV, India’s largest news and infotainment network, in association with their NGO partners, UN-HABITAT, Charities Aid Foundation (CAF) and Sulabh International, embarked upon a unique initiative ‘Support My School.’ The campaign, started January 24, aims to develop healthy, active and happy schools in rural and semi-urban towns of India by improving basic amenities in educational institution of this kind and subsequently generate monetary resources for over 100 schools across the country.
Diet Coke and Heidi Klum joined forces on to raise awareness and funds for women’s heart health education and research. February is American Heart Month, and for the fourth consecutive year, Diet Coke is partnering with the National Heart, Lung, and Blood Institute to support ‘The Heart Truth®’ campaign (read more about the brand’s involvement in the movement in 2009 and 2010).