In honour of the World AIDS Day, December 1, the charitable (RED) project in collaboration with global brands gave boost to its international program focused on providing help to HIV-infected people in Africa. They have introduced a new twist of the campaign, which has been running since 2006: this time, (RED) wants to bring attention to the possibility of the first AIDS Free Generation in 30 years by 2015, and is encouraging people around the globe to promote the idea by customizing their social media profiles with (RED) avatars, badges and backgrounds as well as buying the branded goods from iconic manufacturers.
Author: Anna Rudenko
Hairdressers have always offered a professional service: they cut hair, as well as style it and make it more attractive. A hairdresser often plays a role that informs and educates clients about social issues. L’Oréal Corporate Foundation and UNESCO combined their forces in 2005 to promote awareness among the global hairdressing community about the prevention of HIV. They initiated a training module that is now part of the hairdressers’ curriculum in L’Oréal Professional Products’ training centres throughout the world.
Coca-Cola Brazil is introducing virtual game into real life and vice versa. The brand collaborated with the Gringo agency to launch an interactive activity ‘The impossible is possible— My Life In Game’ on December 1, where the key character is a real person, Lucas Dias, turned into an onscreen hero, is taking up challenges and fights with mean people. The goal is to have more time for his private life.
December is the month to ‘Get Your Island On’ as Citrus, Cranberry Cherry and Mint all vie to become the newest addition to Malibu’s vibrant flavor portfolio in the ‘Malibu U Choose’ sweepstakes. Starting yesterday, fans can go to Malibu’s Facebook page or send a text message to vote for one of three delicious and distinctive flavors as Malibu’s newest expression. Each vote automatically gives participants a chance to win cool daily prizes, as well as one $1,000 grand prize to kick-off the New Year.
Avon Products, Inc. launches ‘Avon Voices’, its first-ever global online singing talent search for women and songwriting competition for men and women in celebration of its 125th Anniversary. Avon invites people from more than 60 countries, along with its 6.2 million independent sales representatives, to ignite a global movement through music.
The Levi’s brand, which has recently launched several projects focused and aimed at women, teamed up with the Pictory photography platform to present a ‘Secrets of Inspiring Women’ digital exhibition, celebrating millennial women and paying tribute to their creativity and mentoring power. This online showcase follows the launch of Shape What’s to Come Levi’s project, revolving around the same theme.