A plethora of brands create a range of products to pay homage to the cities around the globe—Coca-Cola‘s Fanta Absolut Vodka’s vibrant bottle designs and Nike‘s collection devoted to five NYC’s boroughs come as most notable examples of this ‘geographical’ movement. adidas is not an exception with its City Series editions, which celebrates a range of megalopolises with Boston, London, Tokyo, Paris, Oslo and more among them. Now, the brand decided to step out of the stores and pay tribute to one of the cities by a nice campaign, «We Are London,» which is dedicated to younger generation of pioneering and creative minds.
Author: Anna Rudenko
Jim Beam has launched an extensive advertising campaign dubbed “8 Years Changes Everything” to highlight the product’s eight-year aging process. The nationwide marketing push includes the Beamfire Sweepstakes (allowing consumers to throw any used item into a virtual bonfire to celebrate the process of their personality maturing), a range of advertisements, and Jim Beam Black® Double Aged Bourbon’s revamped packaging.
Pfizer’s birth control brand Alesse is encouraging Canadian young women to think first about launching their own business and only then become mothers. It kicked off a national contest dubbed Start Something with Alesse to provide entrants aged 16 or older with an opportunity to win two grants as support for making first steps toward their career success.
Facebook unveils a new system of messaging, which is sure to be welcomed both by people who stand by emails and those who love chatting online and send text messages. Before the press conference, which took place on November 15 in San Francisco, online mass media was speculating about FB’s possible launch of so-called ‘Gmail Killer.’ But the long-rumoured service turned to be not the case—instead of the new e-mail platform, Mark Zuckerberg introduced “The New Messages” service, which unites virtually all the ways of modern communication (barring video and voice chats).
Bayer Healthcare has chosen the award-winning Burgopak Slider for its new treatment for erectile dysfunction—Levitra® 10 mg ODT. This is the third product line that Bayer has chosen to use the Burgopak Slider for, following Rennie® Ice and Rennie® Peppermint, their heartburn and indigestion products.
Electrolux has unveiled the best solution for those who prefer quiet cleaning—UltraSilencer DeLux vacuum cleaner,—and launched a retro styled funny campaign to promote the new addition to its domestic appliances portfolio among Canadian consumers. The new must-have of any household is the quietest vacuum cleaner ever being only 5 dB louder than normal conversation, and comes as the perfect choice for people who want to remove dust from their homes as noiselessly as possible.