In increasing numbers, women are finding and sharing their favorite single malts, blends, bourbons and rye, but all too often, they are ignored by whisk(e)y companies. Skyy Spirits has recognized the trend and responded by launching “Skyy Spirits Women & Whiskies,” an interactive community managed by women for women who love the alluring spirit.
Author: Anna Rudenko
Nike is paying tribute to the legendary American track-and-field team, Athletics West, by releasing an interactive graphic story on its website. The sportswear brand commissioned San Francisco-based agency AKQA to develop the visual part of the vibrant project, which is now hosted on the Nike’s homepage.
Pearlfisher has created the branding for Mii, a make-up line from Gerrard International—the first own-brand make-up line from this leading consultancy and distributor for professional beauty salons and spas. Appointed in 2009 on the strength of its beauty brand credentials, Pearlfisher was tasked with creating brand strategy, product segmentation, naming, tone of voice and the packaging design.
YouTube and National Geographic are providing creative eco-minds from around the world to take part in a unique Planet Inspired competition focused on nature and win worthy prizes. The core idea of the initiative is to spread the word about the importance of eco protection among the video-hosting website visitors with the help of… their own creativity. The participants of the contest are encouraged to submit their video collages highlighting one of the four themes—Oceans, Endangered Species, Fresh Water, or Exploration—to raise awareness about the problem and call the people who will be watching the film to active action.
Nike is encouraging women to share their strategy of becoming ‘the best versions’ of themselves. The sportswear brand is inviting women, who care about their physical form and are committed to improve it, to leave a comment on the dedicated “I’m Making Myself” wall on Nike Women’s Facebook profile in order to inspire other ladies to follow their example. Nike also asked three celebrated female athletes to tell the world about their ways of reaching perfection.